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Electronic Arts

is looking for a

Sr. Director- Competitive Gaming Brand

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The Challenge Ahead:

The world of entertainment is changing.  From ownership to access, from linear to streaming, from physical to digital.  The video game industry is set for significant disruption and innovation and Electronic Arts aspires to lead the way.  The Strategic Growth Brand team is helping fuel Electronic Arts’ long term strategic bets and growth.  We set the pace for EA’s investment in gaming subscriptions, our PC storefront and platform, competitive gaming (including FIFA, Apex Legends, and Madden NFL), as well as new business opportunities, including fantasy sports, blockchain and NFTs, and more.

Competitive Gaming at Electronic Arts:

Over the past 5 years, we have built a competitive gaming business from the ground up to compete with some of the biggest brands in the industry.  We’ve delivered over 2k hours of broadcasts, awarded over $20M in prize money, built multiple broadcast studios, and provided new platforms for our players to become stars- both with their play and their content.  We’ve engaged nearly 500k players across Apex Legends, FIFA, and Madden NFL in our competitions.  But we’re just getting started.  From franchise expansion to professional leagues, our competitive gaming teams are building an entertainment ecosystem that aims to rival the real-world of sports.

The Role of Brand at Electronic Arts:

The Brand function at EA acts as the connector of the organization, guiding the consumer journey from end-to-end.  They lead the development of the multiyear vision and strategies for our brands and set the pace for our cross-functional teams.  They uniquely see across years, platforms, franchises, and business models to understand how each decision impacts the next. They are business leaders who can quickly reconcile a broad swath of inputs and translate them into actionable business decisions.  They are the voice of the player in the product development process, they drive our marketing strategy and execution, and they set the internal narrative for how the business is performing and where it’s going.

As the Sr. Director of Brand for our Competitive Gaming Entertainment division, you would report to the SVP of Strategic Growth Brand, helping lead the vision, strategy, and marketing of all current and future brands that engage in competitive gaming (currently FIFA, Apex Legends, and Madden NFL).

What you will do as the Sr. Director, Competitive Gaming Brand at Electronic Arts:

What would help you succeed in the role:

Education:

Bachelor’s Degree or higher

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