Set up (build) the ASO strategy at Freeletics in order to drive organic downloads through various ASO processes
Perform keyword research, implementation and analysis.
Report ASO results and achievements to the different stakeholders, including top management.
Develop a deep understanding for the company’s overall marketing strategy, and build strong relationships with cross-functional partners, especially with Brand & Product Management.
Align with paid user acquisition managers to assess the interdependence between paid and organic.
Generate outstanding copies and brief localization team for storefront assets.
Proactively communicate initiatives and opportunities to be tested and implemented.
Your profile
University degree in business administration, marketing management, or other business studies. Technical background is a plus.
+3 years of experience in a comparable role with a proven track record.
Excellent knowledge of App Store Connect/Play Store Developer Console.
Deep understanding of ASO analytics as well as strong analytical, data-driven and performance-oriented skills, with ability to recognize patterns and derive valuable conclusions.
Extensive A/B testing experience with App/Google Play Stores’ assets.
SEO hands-on experience preferred.
Good communication and negotiation skills in an international environment.
Ability to perform and stay calm in demanding and challenging situations.
Fluent in English with excellent oral and written communication skills, other languages are a plus.
