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Senior ASO Manager (m/f/d)

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Your responsibility

  • Set up (build) the ASO strategy at Freeletics in order to drive organic downloads through various ASO processes
  • Perform keyword research, implementation and analysis.
  • Report ASO results and achievements to the different stakeholders, including top management.
  • Develop a deep understanding for the company’s overall marketing strategy, and build strong relationships with cross-functional partners, especially with Brand & Product Management.
  • Align with paid user acquisition managers  to assess the interdependence between paid and organic.
  • Generate outstanding copies and brief localization team for storefront assets.
  • Proactively communicate initiatives and opportunities to be tested and implemented.
  • Your profile
  • University degree in business administration, marketing management, or other business studies. Technical background is a plus.
  • +3 years of experience in a comparable role with a proven track record.
  • Excellent knowledge of App Store Connect/Play Store Developer Console.
  • Deep understanding of ASO analytics as well as strong analytical, data-driven and performance-oriented skills, with ability to recognize patterns and derive valuable conclusions.
  • Extensive A/B testing experience with App/Google Play Stores’ assets.
  • SEO hands-on experience preferred.
  • Good communication and negotiation skills in an international environment.
  • Ability to perform and stay calm in demanding and challenging situations.
  • Fluent in English with excellent oral and written communication skills, other languages are a plus.
  • Apply for this job