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Manager, CRM & Personalization

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Remote - New York

Company Overview
Fanatics is the ultimate one-stop sports fan destination that ignites and harnesses the passion of fans and maximizes the presence and reach for preeminent sports partners globally. Leveraging long-standing, often exclusive relationships with more than 900 sports properties, a database of more than 90 million consumers worldwide and a trusted brand name, Fanatics is furthering its innovation across the sports landscape by building the leading global digital sports platform, complete with offerings including e-commerce and licensed merchandise, physical and digital trading cards and collectibles, and online sports betting and iGaming.
The Fanatics family of companies currently includes Fanatics Commerce, a vertically-integrated licensed merchandise business that has changed the way fans purchase their favorite team apparel, jerseys, headwear and hardgoods through a tech-infused approach to making and quickly distributing fan gear in today’s 24/7 mobile-first economy; Fanatics Collectibles, a transformative company that is building a new model for the hobby and giving collectors an end-to-end physical and digital collectibles experience; and Fanatics Betting & Gaming, a mobile betting, gaming and retail sportsbook platform.
As a market leader with more than 10,000 employees, and hundreds of partners, suppliers, and vendors worldwide, we take responsibility for driving toward more ethical and sustainable practices. We are committed to building an inclusive Fanatics community, reflecting and representing society at every level of the business, including our employees, vendors, partners and fans. Fanatics is also dedicated to making a positive impact in the communities where we all live, work, and play through strategic philanthropic initiatives.
At Fanatics, we’re a diverse, passionate group of employees aiming to ignite pride and passion in the fans we outfit, celebrate and support.  We recognize that diversity helps drive and foster innovation, and through our IDEA program (inclusion, diversity, equality and advocacy) at Fanatics we provide employees with tools and resources to feel connected and engaged in who they are and what they do to support the ultimate fan experience.   

The base salary range for this role is $112,482 per year - $184,791 per year, depending on job-related knowledge, skills, and experience. This role is eligible for the Fanatics Betting and Gaming annual bonus program and an equity award.

In addition to the base, bonus, and equity, full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off and other benefits like GymPass, Pet Insurance, Family Care Benefits, Free Shipt deliveries, and more. We’ll also give you $500 to set up your home office!

For information about our benefits, please visit 

Fanatics Betting & Gaming (FBG) is looking for a Manager of CRM & Personalization to drive our customer retention and CRM strategy. Reporting into our Director, CRM, you will play an integral role on the Marketing team as well as the wider FBG organization 

  • Help build and execute campaigns that deliver against CRM & Personalization goals, leveraging email, push and in-app messaging to activate and retain FBG customers.
  • Develop detailed campaign briefs that clearly communicate requirements, deliverables and success metrics and provide feedback and approval of assets in partnership with the creative team.
  • Regularly analyze campaign performance to identify opportunities to improve customer segmentation, communication strategy and channel utilization.
  • Help manage the marketing calendar, inclusive of promotions, brand campaigns and behavioral campaigns.
  • Partner with cross-functional teams from Marketing Ops, Loyalty, Product Marketing, Fanatics CRM and more to develop communications, promotions and tactics that advance Fanatics retention goals.
  • Identify testing opportunities and contribute to building a robust testing roadmap from planning and development through scaling the learning.
  • Work closely with the Fan Experience team to understand customer friction points and refine campaigns and tactics as needed to improve experience and reduce contact rates.
  • Must be open to occasional travel to Fanatics Betting & Gaming offices and other locations for conferences, events, meetings, and team-building activities.

  • Experience and Skills
  • 6+ years of CRM and/or Lifecycle marketing experience.
  • Bachelor’s degree in Marketing or related discipline. 
  • Experience building and executing multi channel campaigns (email, app and sms).
  • Must have strong communication skills, and a willingness to present ideas and findings.
  • Must have the ability to analyze data in real-time and adjust strategy to optimize campaign performance.
  • Strong problem solving abilities in a fast-paced environment.
  • A team player that is collaborative and able to work cross-functionally across different teams at Fanatics.
  • A passion for sports, gaming and entertainment products that drives empathetic and thoughtful decisions around communicating with product users.

  • Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud.  Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics or Fanatics Brand email address (this includes  For added security, where possible, apply through our company website at

    Tryouts are open at Fanatics! Our team is passionate, talented, unified, and charged with creating the fan experience of tomorrow. The ball is in your court now.

    Fanatics is committed to responsible planning and purchasing (RPP) practices, working with its business partners across its global and multi-layered supply chain, to ensure that planning, sourcing, and purchasing decisions, along with other supporting processes, do not impede or conflict with the fulfillment of Fanatics’ fair labor practices.

    NOTICE TO CALIFORNIA RESIDENTS/APPLICANTS: In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we collect include your name, government issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information.  We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or other types of positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies. For additional information on how we collect and use personal information in connection with your job application, review our Candidate Privacy Policy-CA

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