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Manager, Commercial Strategy

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Remote - USA

Company Overview
Fanatics is the ultimate one-stop sports fan destination that ignites and harnesses the passion of fans and maximizes the presence and reach for preeminent sports partners globally. Leveraging long-standing, often exclusive relationships with more than 900 sports properties, a database of more than 90 million consumers worldwide and a trusted brand name, Fanatics is furthering its innovation across the sports landscape by building the leading global digital sports platform, complete with offerings including e-commerce and licensed merchandise, physical and digital trading cards and collectibles, and online sports betting and iGaming.
The Fanatics family of companies currently includes Fanatics Commerce, a vertically-integrated licensed merchandise business that has changed the way fans purchase their favorite team apparel, jerseys, headwear and hardgoods through a tech-infused approach to making and quickly distributing fan gear in today’s 24/7 mobile-first economy; Fanatics Collectibles, a transformative company that is building a new model for the hobby and giving collectors an end-to-end physical and digital collectibles experience; and Fanatics Betting & Gaming, a mobile betting, gaming and retail sportsbook platform.
As a market leader with more than 10,000 employees, and hundreds of partners, suppliers, and vendors worldwide, we take responsibility for driving toward more ethical and sustainable practices. We are committed to building an inclusive Fanatics community, reflecting and representing society at every level of the business, including our employees, vendors, partners and fans. Fanatics is also dedicated to making a positive impact in the communities where we all live, work, and play through strategic philanthropic initiatives.
At Fanatics, we’re a diverse, passionate group of employees aiming to ignite pride and passion in the fans we outfit, celebrate and support.  We recognize that diversity helps drive and foster innovation, and through our IDEA program (inclusion, diversity, equality and advocacy) at Fanatics we provide employees with tools and resources to feel connected and engaged in who they are and what they do to support the ultimate fan experience.   

The base salary range for this role is $112,482 per year - $184,791 per year, depending on job-related knowledge, skills, and experience. This role is eligible for the Fanatics Betting and Gaming annual bonus program and an equity award.

In addition to the base, bonus, and equity, full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off and other benefits like GymPass, Pet Insurance, Family Care Benefits, Free Shipt deliveries, and more. We’ll also give you $500 to set up your home office!

For information about our benefits, please visit 

As a Manager of Commercial Strategy at Fanatics Betting & Gaming, you will be responsible for planning & performance of the Sportsbook commercial long term strategy. Reporting into the Director of Commercial Strategy, you will play an integral role in the wider Marketing team, as well as the wider Fanatics Betting & Gaming team.

  • Quarterback the long term commercial strategy, partnering across the business to influence business performance through planning & execution of pricing & promotional activity
  • Define and deliver cross-functional operational processes that create strong ownership & accountability for commercial planning
  • Own the sporting calendar, constantly identifying areas of opportunity
  • Collaborate closely with other Marketing functions to ensure alignment on commercial priorities through clear & consistent communication   
  • Review & report regularly on performance, working closely with the Loyalty, Trading & Sportsbook Analytics teams to identify trends and make recommendations to drive further profitability
  • Understand customer drivers and obsess about ensuring these are met, championing the end to end customer experience 
  • Work cross-functionally across the Fanatics ecosystem to leverage and utilize strategic assets into the Sportsbook product

  • Experience and Skills
  • [Essential] 5+ years’ experience in a Marketing, Commercial or Product function
  • [Essential] A huge passion for Sports, and an inherent understanding of what Sports fans want in order to be entertained
  • [Essential] Bachelor’s degree in Business, Marketing, or Analytics
  • [Preferred] Masters degree in Business, Marketing, or Analytics
  • [Preferred] Strong commercial acumen with multiple years’ experience planning & executing commercial strategy
  • [Preferred] Experience owning tentpole/key moments from ideation to execution
  • [Preferred] Understanding of promotional & pricing levers to maximize LTV
  • [Preferred] Excellent communication skills, experienced at presenting to senior leadership
  • [Preferred] Empathetic team player, accomplished at working effectively cross-functionally   
  • [Preferred] Curious and fast learner willing to dive in to sports betting and become proficient in consumer/industry insights and functionality
  • [Preferred] Passion to work in an entrepreneurial, hyper growth environment where decisions are made quickly
  • Open to regular travel to events and other Fanatics offices for various offsite and team meetings

  • Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud.  Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics or Fanatics Brand email address (this includes  For added security, where possible, apply through our company website at

    Tryouts are open at Fanatics! Our team is passionate, talented, unified, and charged with creating the fan experience of tomorrow. The ball is in your court now.

    Fanatics is committed to responsible planning and purchasing (RPP) practices, working with its business partners across its global and multi-layered supply chain, to ensure that planning, sourcing, and purchasing decisions, along with other supporting processes, do not impede or conflict with the fulfillment of Fanatics’ fair labor practices.

    NOTICE TO CALIFORNIA RESIDENTS/APPLICANTS: In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we collect include your name, government issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information.  We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or other types of positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies. For additional information on how we collect and use personal information in connection with your job application, review our Candidate Privacy Policy-CA

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