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Mirror

is looking for a

Head of Business Development and Media Partnerships (Remote)

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New York, New York

Who MIRROR is

MIRROR is the world’s first nearly invisible home gym featuring live and on-demand fitness classes in a variety of workout genres, and 1:1 personal training. We’ve created a new category of in-home fitness with cutting-edge hardware, responsive software, and best-in-class content that transforms any room into a complete home gym. For the first time, the essential components of a great studio workout – variety, personalization, and community – are brought to the most convenient place: the home.

In 2020, MIRROR joined the lululemon family. Guests can now experience MIRROR in 200 stores (and counting!) across North America. Operating as an independent entity while having the resources of a public, global company behind us, we’ll continue to grow rapidly with amazing workout content and in-home fitness innovation.

Ready to grow with us?


Role Overview

As MIRROR’s VP of Media Partnerships and Business Development, you will oversee partnerships related to media, business to business, sales, and any other vertical aimed at enhancing our content offering and expanding our distribution. This Head of Business Development will be adept in completing analyses on the value of new business deals and should have proven quantitative ability. As MIRROR continues to grow, we are looking for someone who can execute large-scale multi-million dollar partnership and business development deals. You will be joining the Operations and New Business Team, reporting into the VP, Head of of Operations and New Business. 

Your perspective will help MIRROR to manage partner portfolios and execute deals as well as develop partnerships strategy with respect to fitness studio partners, music, and commercial partnerships, and we look forward to becoming a better organization because of it. At MIRROR, personal improvement isn’t a luxury, it’s a business imperative. Join the fun! 

How You'll Add Value:
  • Building business cases and investment parameters for partners
  • Working with finance to develop pricing models for B2B / volume sales 
  • Building partner relationships and pipeline
  • Partnering with MIRROR’s Content, Strategy and Data teams + relevant lululemon teams to prioritize target partners and make renewal decisions about partners
  • Executing negotiations and contracts
  • Collaborating with the product team to develop long-term product strategy for the commercial vertical

  • What You Bring to the Team:
  • Experience building and maintaining robust external relationships by understanding partner goals to drive large volume business deals 
  • Ability to lead analyses to determine deal quality, revenue + profit contribution, financial terms of deals vs. competitive benchmarks 
  • Strong analytical skills and the ability to evaluate ROI against your strategies
  • Ability to think strategically, navigate ambiguity, and problem solve with limited guidance
  • 10+ years of general business development and partnership experience
  • Preference for finance or consulting background and/or proven quantitative ability 

  • At MIRROR, we’re building an inclusive culture where all identities, experiences, and perspectives are welcome. We believe that potential means more than pedigree, and encourage our teams to challenge the status quo, because innovation depends on it. We are an equal opportunity employer, and strive to reflect the world fully, accurately, and beautifully.

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