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Twill

is looking for a

Email Marketing Manager

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About Twill 

Happify Health is now Twill, The Intelligent Healing Company.

Twill is shortening the gap between need and care by creating digital-first tools that are as connected as the body and mind. We intelligently guide each person to the care they need, when they need it, in the way they want.

We do this by developing Sequences™ which are configurable care experiences tailored to meet the needs of customers, the medical conditions they cover, and the populations they serve. Sequences combine evidence-based digital therapeutics and well-being products, care communities, coaching, and third-party services on a clinical-grade platform designed to work seamlessly with the customer's existing digital solutions and resources. This enables a more precise, personalized and seamless care experience, at scale.

We’re building a collaborative environment that weaves scientists, clinicians, behavior change experts, content creators, and game makers together, to develop Sequences and transform the care experience.

Join Twill as we usher in a new era of care.

* Please note that there have been cases of scams targeting candidates by individuals pretending to work at Twill (Formerly Happify Health). We will never ask you to share financial information to participate in our recruiting process. If you suspect that you've been contacted by a scammer, please consider filing a report with law enforcement. If you'd like to verify an email you received from us, please write us at verify@twill.health

About the Role

The Twill Care platform is a product within the Twill portfolio focused on helping individuals living with chronic conditions find the resources, information and support to improve their mental and physical health. Reporting to the Director of Lifecycle Marketing, this position will help members stay on track to reach their goals through strategizing, building, and testing cross-channel and cross-product campaigns that meaningfully engage and retain members throughout their Twill  journey. You will work to optimize our current lifecycle efforts (email, push, IAM and more) as well as create new touch points across our Twill products—a critical effort that will position the team for long-term success. In this role, you will focus on the daily operations needed to successfully deploy member messaging programs and scale our communities and platforms.

This role will need to be both strategic and tactical. You’ll be responsible for developing campaigns, segments and lifecycle communication journeys. We’ll look to you to put on your creative glasses and work with our Brand team to build beautiful emails our users will engage with. To be successful in this position, you’ll also have to demonstrate accuracy (in building campaigns, quality assurance, deploying campaigns, and reporting) and meet utilization goals. We’re looking for an engagement and retention obsessed email marketer.

You are a patient-centric and data-driven person, with an eye for engaging users. You have experience in direct-to-consumer marketing and engagement strategies as well as analytics. You have the ability to switch from project management, to creative ideation and development to analyzing email metrics to optimizing initiatives. You thrive in a fast-paced startup environment and can work collaboratively and cross-functionally with remote teams.

Twill has offices in New York and Massachusetts, but this role welcomes remote candidates. #LI-Remote

Responsibilities

Qualifications

The base salary range for this position is $95,000 to $105,000/year. In addition to base salary, Twill offers equity, benefits, and perks as part of the total compensation package. 

Twill values candidates with different backgrounds, experiences, and perspectives. We do not discriminate based upon ethnicity, age, gender identity and expression, sexual orientation, religion, national origin, socioeconomic status, disability, or veteran status. We're committed to building a company that is an inclusive environment for all.

There have been cases of scams targeting candidates by individuals pretending to work at Twill (Formerly Happify Health). We will never ask you to share financial information to participate in our recruiting process. If you suspect that you've been contacted by a scammer, please consider filing a report with law enforcement. If you'd like to verify an email you received from Twill, please write us at verify@twill.health

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