E-Commerce Merchandising & Marketing Associate
AllTrails is the most trusted and used outdoors platform in the world. We help people explore the outdoors with trail maps along with photos, reviews, and user recordings crowdsourced from our community of millions of registered hikers, mountain bikers and trail runners in 150 countries. AllTrails is frequently ranked as a top-5 Health and Fitness app and has been downloaded by over 45 million people worldwide.
Every day, we solve hard problems so that we can get more people outside having healthy, authentic experiences and a deeper appreciation of the outdoors. Join us!
About the team:
The AllTrails marketing team is building a global, beloved outdoors brand. We launch and scale creative and performance-driven marketing levers to bring more people onto the AllTrails platform, and develop compelling angles to engage with and retain existing subscribers.
We’re seeking a driven E-Commerce Associate to join our team and help us scale the AllTrails Gear Shop, our e-commerce merchandise site. This is an exciting opportunity to help build the Gear Shop into a digital flagship for the AllTrails brand. The right candidate brings a strong understanding of e-commerce, merchandising, and branding. Responsibilities will include driving online sales and promoting brand awareness by playing a key role in our e-commerce product merchandising and marketing. The E-Commerce Associate will work closely with marketing and creative teams to develop and execute digital marketing strategies that drive revenue growth and increase customer engagement. This person is inspired by empowering consumers around the world to access the outdoors and become AllTrails advocates.What You'll Be Doing:Supporting daily site merchandising updates based on inventory, marketing calendar, and key launchesMeasuring, testing, and optimizing product sorts, content, and navigation to improve site conversionAnalyzing and report on quantitative and qualitative insights (e-commerce metrics, customer data, market landscape) to identify trends and opportunitiesAssisting with producing monthly merchandise performance review focusing on recent campaign impact, product sell-through, and product conversion performanceSupporting the demand planning process by translating performance and market signals into recommendations for purchasing adjustmentsCollaborating with warehouse team to ensure product availability, pricing accuracy, and timely product availability and order fulfillmentAssisting in identifying and partnering with vendors and collaboration partners to develop products worthy of the AllTrails brandWriting campaign creative briefs, and collaborating with creative team to develop compelling merchandising themes, engaging content and clear messaging for multi-channel digital marketing campaignsWorking with vendors, creative, marketing, and site teams to plan and produce content for product launches, seasonal campaigns, and salesDriving go-to-market site strategy for campaigns and executing launchesCollaborating with site developers to identify and implements improvements to UX and site performance, and fix bugsRequirements:Bachelor's degree in Marketing, Communications, related field or relevant experience2+ years of experience in e-commerce and digital marketingStrong understanding of e-commerce metricsExperience with ShopifyIdeal candidate is organized enough to manage online catalog and creative enough to make campaigns come to life to drive salesExperience with Google Analytics and other web analytics toolsProficient in Excel with strong analytical skills and ability to interpret dataExcellent written and verbal communication skillsA passion for outdoors apparel and gearAbility to work independently and as part of a teamUS work authorization required
Nature celebrates you just the way you are and so do we! At AllTrails we’re passionate about nurturing an inclusive workplace that values diversity. It’s no secret that companies that are diverse in background, age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are proven to be more successful. We’re focused on creating an environment where everyone can do their best work and thrive.
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Our salary intelligence calculated a range for this position between $60,000 - $80,000.Apply for this job