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is looking for a

Director of Product Management, Experience

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Toronto, ON

Who We Are

Tonal is the smartest home gym and personal trainer. It has completely revolutionized the way people work out at home, with its sleek design and advanced A.I. technology. We’ve united a diverse team of experts and decades of research to reinvent strength training, making it more efficient, more effective and more engaging. 

With this in mind, we want to bring that same innovative approach to the workplace. At Tonal, we continue our shift of emphasis by growing our instrumental team. We collectively weave our knowledge and creativity, as we redefine the future of fitness. We are passionate about building products that transform lives, and building teams that transform the status quo. Together, we can be our strongest.  


Reporting to the SVP of Product, the Director of Product Management for Experience is responsible for the end-to-end Tonal member journey, from pre-purchase through delivery, onboarding and on-going engagement, helping our members succeed with their fitness goals. 

What You Will Do
  • Lead and inspire a team of high-performing Product Managers with varying levels of experience.
  • Drive high performance through ambitious goal setting, coaching, performance management, and career development.
  • Craft and create alignment around product strategies that achieve company objectives. Ensure PMs and their cross-functional teams are aligned with each other and with company priorities.
  • Communicate and evangelize in a way that motivates teams and focuses their energy on achieving business goals.
  • Be a great presenter, communicator and storyteller, skilled in utilizing the language of customer experience to inspire cross-functionally.
  • Proactively provide visibility and transparency to other departments and the exec team.
  • Seek and value data but be comfortable with ambiguity and making decisions in the absence of perfect information.
  • Foster great partnership, collaboration, and new ways of working with colleagues in Design, Engineering,  Content and Performance Innovation, Marketing, Customer Care and Operations.

  • Who You Are
  • 10+ years in software product management at a SaaS company
  • 8+ years shipping consumer products
  • 3+ years managing a team of 5+ product managers
  • Experience recruiting top talent to grow teams while maintaining and improving culture
  • Experience spearheading product-led growth
  • Extra Credit Experience
  • Fitness, wellness, health
  • Social and community
  • Gaming and habit-formation

  • At Tonal, we believe that the unique and varied lived experiences of our teammates contribute to our overall strength. We don’t just appreciate differences, we celebrate them, and we always seek people that represent a wide variety of backgrounds. We’re dedicated to adding new perspectives to the team and designing employee experiences that contribute to your growth as much as you do to ours. If your experience aligns with what we’re looking for (even if you don’t check every single box), send us your application. We would love to hear from you!
    Tonal is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration and equality of opportunity. Should you have any accommodation requests, please reach out to us via our confidential email, All requests will be addressed and responded to in accordance with Tonal’s Accessibility Policy and local legislation.

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