Found

is looking for a

Director, Audience Development and Content Marketing

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Remote

Found is a modern weight care platform and community focused on integrated support. According to a recent CDC study, nearly 50% of Americans want to lose weight, and on average, Americans have gained 30 lbs during the pandemic. But the existing weight loss industry focuses on shame - if you don’t have the willpower to eat less and workout more, you aren’t trying hard enough.

Modern science shows us that weight care is complex - food and movement are important, but so are hormones, genetics, sleep, stress, mental health, and daily habits. Found's unique approach incorporates resources and tools for behavior changes, a digital app with guided programming, an online community, and if indicated, medical and prescription solutions.

Research shows that addressing weight health reduces the long-term risk of diabetes, heart disease, and some forms of cancer. We believe in giving our community tools that will help them add years to their lives and reach their goals. We believe it’s not just what you’ve lost, it’s what you’ve Found. Found has raised more than $130mm from leading investors, including Atomic, GV, WestCap, IVP, TCG, Define Ventures and more.

The Opportunity

A key creative leader in the business, this role is responsible for shaping and executing a best-in-class content marketing strategy with an eye toward becoming the undisputed leader of the science-backed weight loss space and building an organic acquisition flywheel for the Found business.

What You'll Do:

Serve as chief architect and champion for Found’s owned and external content ecosystems, overseeing the development of audience development frameworks to bolster Found’s values and science-forward approach through engaging and educational content
Design and deploy a creator-led content marketing architecture, partnering with internal stakeholders to run and scale experiments ranging from affiliate to top tier talent partnerships
Collaborate with Product, Growth, Brand, Content and others to bring to life an on-site content destination that serves as a conversion-focused education hub for prospective members
Lead a team of in-house creators to oversee an SEO-driven editorial strategy that increases awareness of the multifactorial nature of obesity and normalizes the conversation around medication-assisted weight loss
Respond to content needs across the larger Marketing organization; align against key brand tentpole moments
Oversee measurement and effective deployment of capital against key target metrics
Nurture a team culture that prioritizes autonomy, rapid testing and alignment with larger business goals

What You Have:

A minimum of 10 years of audience development / content marketing experience (editorial experience a plus) in health/wellness, nutrition, health education, or similar fields
Demonstrated track record of staying ahead of industry trends and content marketing best practices
Extensive experience building ROI positive creator-led content marketing strategies with emphasis on participating in deal structuring
Google Analytics pro and an analytical approach to content development
Passion for the health and wellness industry, and up-to-date knowledge of current research and trends.
Comfort with ambiguity and ability to work on multiple projects with little direction in a fast-paced, start-up environment.
Self-motivation and enthusiasm to inspire and encourage others towards better health.
A passion for promoting and building Found’s brand.

What You'll Get:

Competitive compensation
Medical, dental, and vision benefits
PTO, company-paid holidays, parental leave
Health and wellness stipend
Wifi/internet stipend
401K
Flexible, remote-first work culture

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