Team Whistle is looking for a Social Producer. In this role, this candidate will help develop and execute our social and short form content strategy and production across all social channels for both Whistle O&O and client partner campaigns. 

The candidate must be a team player and collaborator who will work closely with our Insights, Marketing, Sales, Talent, Production, Post Production and Programming teams to ensure our content is produced in a best-in-class fashion and is optimized for performance across our distribution channels as a publishing leader in the sports and entertainment space.

Do you eat, sleep, and breathe internet culture? Are you passionate about publishers and content creators on social and can summarize how and why certain videos blow up -- where did they take off, what makes them special and why are they worth sharing?

We're looking for a key player on the content team who can lead multiple client projects at once and is enthusiastic about social media and all things culture -- someone who is a data-obsessed self-starter with excellent judgment and communication skills.

Responsibilities

• Manage creation and execution of Whistle short form content across all social platforms, with a focus on TikTok, Instagram and YouTube.
• Oversee hosted and creator-led social content strategy, including sourcing and vetting talent, collaborating on creative concepts and managing edits and outputs.
• Lead overall original TikTok strategy, including editorial calendars, posting cadence, original hosted content (skits, on the ground event coverage, green screen videos) and UGC curation.
• Responsible for ideation and execution for on set social production for client work and Whistle Originals.
• When unavailable to be on set, responsible for hiring of and oversight of freelance social production resources and their creative output.
• Ensure the team is equipped and well-trained on social production best practices and executes on a high level.
• Act as social creative lead in client meetings, on-set and in post production being the first to give notes on social cuts.
• Partner with Account Management and marketing leads to ensure social RFPs are answered on brief and on deadline.
• Lead social brainstorms with cross-functional teams for both client-facing and original projects.
• Responsible for full funnel and life cycle of branded & original social content, from ideation to execution on our primary channels of TikTok, Twitter, Snapchat, Meta (FB + IG), YouTube and emerging platforms (Twitch, etc.).
• Lead cross platform promotional support for Whistle original series and development of social content designed to promote longform episodic content.
• Working with the team - help build channel strategy and execute process for all Whistle social platforms including: YouTube, Snapchat, Twitter, Instagram, Facebook, and TikTok.
• Use operational tools such as Trello to manage output and planning of editorial/social short form content across all Whistle’s owned and operated channels as well as for partners and client.
• Oversee production process with talent and directors to ensure creative vision comes to life through Whistle’s social programming.
• Be at the cutting edge of the cultural zeitgeist; understanding internet, social and meme culture and how to credibly and sensitively work within it whilst maintaining brand safety.

Qualifications/Requirements

• Must be fluent in all social platforms, including engagement best practices, formats, specs and paid promotion opportunities.
• Eager to learn and support team members as well as lead the rest of the team with a positive can’t stop won’t stop attitude.
• 3+ years experience managing social accounts for a publisher or brand (ideally a publisher, brand).
• Comfortable with talent- and client-facing reports and coordination - account management experience a plus.
• Experience working with creative teams, especially video editors and designers.
• Fluent with social analytics tools such as IG & TikTok Insights, YouTube Analytics, Twitter Analytics, Simply Measured.

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