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Canyon

is looking for a

Global Email Marketing Manager

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Koblenz, Germany

As one of Canyon’s Email Marketing Managers, you will be a key member of our digital marketing team. You will lead the end-to-end execution, management, reporting and optimization of all consumer-facing email communications, as well as drive acquisition and retention initiatives. WHAT YOU'LL DO Develop email campaigns that drive revenue growth through retention, cross-sell and up-sell Drive email list growth strategies across multiple channels and serve as email acquisition authority across the organisation Prioritize email marketing initiatives based on company strategy, revenue potential and resource allocation Work with the product teams to create new launch strategies and tailored user journeys triggered by email Design and execute testing strategies based on key hypotheses and deliver actionable learnings that contribute to both business and channel growth Oversee audience segmentation strategies based on insights gathered across all channels (email, social, paid media, customers) Manage the creation, production, scheduling and deployment of all email campaigns Maintain integrity of subscriber database inline with GDPR guidelines Effectively partner with cross-functional teams to drive successful campaign execution—including reporting/analysis/brand/business leaders/web development, etc. Monitor and analyze email performance across segments and identify ways to improve KPIs Proactively identify opportunities to improve production processes for increased efficiency WHAT WE'RE LOOKING FOR 3+ years of email marketing experience (preferably with list sizes 250,000+) 2+ years coding emails, experience with modular responsive/fluid emails a plus Experienced in ESP (email service provider) transitions Experience with SalesForce Marketing Cloud (also SalesForce Service Cloud would be a bonus) 1+ years experience with personalization and dynamic content Experience strategizing and executing comprehensive list segmentation, life cycle/drip automations and triggered events within an ESP Experience with A/B and multivariate testing methodologies – especially in an ecommerce environment Experience with web analytics (Google Analytics, Mixpanel or similar) and setting up UTM tracking You have a customer-centric mindset and are constantly seeking ways to improve the customer experience You’re a problem-solver with excellent verbal and written communication skills Demonstrated history of successful project management Able to work in a fast paced, dynamic, high expectations environment Understand how email data (code/html/tags) passes from email to browser to database Direct response copywriting experience a plus Proficient in Adobe Photoshop CC. Adobe Illustrator, InDesign, AfterEffects, and Sketch skills a plus WHAT SETS US APART Our commitment to riding is contagious – that’s what you notice when you start working at Canyon. It’s essential that our employees feel fully engaged with their work so that together we can achieve the high standards we set for ourselves, our products and our service. A variety of hands-on tasks, true innovation and a dynamic workplace are all a part of our everyday. Each individual has a key role to play in Canyon’s success. Whether you’re a student, graduate, or have previous leadership experience, we have the right position for you. After all, the jobs we offer have to be as versatile and exciting as the bikes we develop. Our flat hierarchies enable you to quickly take responsibility and shape where you want your career to go. As an employer, we successfully combine our local roots with an increasingly international approach. Sustainability and integrity core to our values alongside passion, responsibility and excellence. In the end, it all comes down to this: Pure Cycling. APPLY NOW Do you love riding and being part of a close team? Then you're the right candidate for us. We look forward to reading your application including salary expectation and earliest possible start date. Your contact person is: ROBERT ESRIG

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